No.1 in Germany
SWR3 at the top in Germany
SWR3 is a trendy lifestyle program with a main audience between 14 and 49 years of age. It is positioned between Hot AC and AC Pop. Their unique mix of information, weather and traffic along with pop music and comedy defines the program and has helped them to maintain their position at the top of German radio for many years.
… A modern and contemporary sound design where the brand SWR3 is highly recognisable. This was the challenge, evolution instead of revolution. We like this new package, which was created in close cooperation between Foster Kent and the SWR3 sound design team. Professionals who got along very well.”
Thomas Jung / PD