What if the time is right for a new solution in the Jingle Business?
THE STORY BEHIND...
From the time we began producing customized jingle packages for radio stations all over the world, we never re-sold a package we produced for a station with specific needs in its market, to another station with its own challenges in another market.
We were completely aware that that this was - and is - the business model for most of our competition. But - FOSTER KENT - to this day, despite producing hundreds of individual station designs has never syndicated any of them. We didn’t think it would benefits our clients and from a creative point of view we thought it was boring.
But things change. After analyzing the pros and cons of Customized versus Syndication, we came up with a solution that combines the benefits of both worlds to help radio stations meet today’s challenges.
Here is a short overview video, including this weeks Jingle of the Week, which is as a matter of fact a JinglePACK – our solution!